Calculate YouTube RPM from estimated revenue and views, or estimate revenue from RPM.
RPM represents estimated revenue per 1,000 views after the creator-side revenue share and across applicable monetized and non-monetized views. Use your own Analytics revenue and views for a more useful estimate.
RPM = revenue ÷ views × 1,000.
No. CPM and RPM measure different things and should not be treated as interchangeable.
Audience geography, content, ad demand, seasonality and other factors can affect actual RPM.
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