YouTube Revenue Guide
How Much Does YouTube Pay Per 1,000 Views?
On average, YouTube pays between .00 to .00 per 1,000 views on long-form videos. However, your exact earnings depend on your niche, audience country, video duration, and ad formats.
YouTube RPM by Niche Benchmark Table (2026)
| Content Niche | Typical RPM Range (Per 1K Views) | Payout for 100K Views |
|---|---|---|
| Personal Finance & Investing | .00 – .00 | ,500 – ,500 |
| Software & Tech Reviews | .00 – .00 | – ,800 |
| Digital Marketing & Business | .00 – .00 | – ,200 |
| Fitness & Health | .00 – .00 | – |
| Lifestyle & Vlogging | .50 – .00 | – |
| Gaming & Entertainment | .50 – .00 | – |
The 3 Key Factors Determining Your RPM
1. Viewer Geography (Tier 1 vs Tier 3 Countries)
Audiences located in the United States, United Kingdom, Canada, Australia, and Western Europe command significantly higher advertiser bids than traffic from developing markets.
2. Video Length & Mid-Roll Ad Placements
Videos longer than 8 minutes allow creators to place multiple mid-roll ads, frequently multiplying RPM by 2x to 3x compared to shorter videos.
3. Seasonality (Q4 Ad Rush)
Advertisers spend the majority of their budgets in Q4 (October through December for Black Friday and Christmas), causing RPMs to peak before dipping in January.